We are at war to design and manufacture long lasting, comfortable, classy products for Men.
We are at war to design and manufacture long lasting, comfortable, classy products for Men. Be it belts, wallets, watches, bags or our shoes – everything that we do is handpicked and hard fought. It's an endless war to make it best in class; to deliver you a delight and to do it right.
TZARO was born as a design solution for all those looking for genuine product with an informal design touch. You will never find us too formal. It's a design language for sorted tastes, men who know what they want. Men who love genuine product and who value integrity of every purchase.
At heart all our products have world class architecture with streak of honesty all over.For us its passionate journey to keep learning, improving and engineering for the next level of experience.
What is World Class Architecture?
Our shoes will exactly fit; breathe to keep your feet cool even at 42degree Celsius temperature and will last even after you would have got bored using it. It's not amateur job to do all of it together – to do this one needs to understand leather, muscle movement across various kind of usage, understand shape of feet to design the right last which will translate into the right fit, and then understand design gap and overlay it with design DNA to develop the right design.For shoes, this is what our version world class architecture is.
For watches it means different things:it means high performance over 5 to 10 year time period on watch movement's performance; plating life, life of chains, crowns and bands. In nutshell it has to deliver performance over long period. That's what we design and manufacture our watches for. And it's not only about performance – every element of design has been approached with lot of rigor – the same watch design can look very flat if the height of applied figures on the dial is reduced (for example). It's a design process where everything has been carefully selected to ensure that it leaves an impression.
For wallets it means perfect & consistent stitches per inch, genuine and premium leather panels where grain structure matches across all panels and to deliver design that sets it apart without making it rebel without a cause.
If it looks leather, then it will be genuine leather and never be Faux Leather; if its metal in our watches then it will be stainless steel and not any kind of alloy, if its watch movement then it will be the best Japanese movement. It's about countless choices that we make even when we could get away with a lot of things just because most customers do not know the difference.
You must want to make a good Product
Leather is a mystery ingredient (for example) in the sense that there are very few people in leather domain; who can say things in definite sense.
The leather tanning process starts from wet-blue stage (which is raw hide where moisture has been removed) and ends up in finished leathers in a long process (over a few weeks, in some cases a few months). It's only when the leather is ready can people be surer on how it is for any product.
There are very few people who can say with certainty on how finished leather will turn out to be; at the wet-blue stage. To make things worse the same processing can be done with various substitutable chemicals, some of which can be as cheap as 2 USD a liter instead of 50 USD a liter. The difference between the two chemicals will be visible after a few months of product usage. 50 USD a liter chemical processing will give a longer life to the leather.
The point is that to make a good leather product one must want to make a good product.
It doesn't happen by an accident. A lot of good looking leather products won't be good products, over time. And this true of every product. It's possible to make a watch in alloy and offer products cheap to customers but the watch will not last even six months.
The same is true of watches and even non-leather bags.
TZARO is madness about constant learning and improvement. You will find improvements in the same shoe every time you buy. Perfection is a journey for TZARO team.It’s about insatiable appetite focused on delivering value to every transaction. We are less interested in acquiring a transaction but more interested in acquiring a customer for a lifetime.
And we are constantly "Engineering" everything that we do on all counts at every level to deliver long term "Elegance".